Contents

Preface: Of Our Time 

Chapter I: The Land Around Us 

• Introduction: The Forces of Localization
• 01 Welcome to the Family
• 02 Edward Elgar’s Facebook
• 03 Spirit of Combination
• 04 Mental Discipline
• 05 Migration to the Middle
• Exit: Newspaper Joe

Chapter II: Of What We Speak 

• Introduction: Managing the Audience
• 01The Age of Accountability
• 02 The Problem of Design
• 03 The Dictator and His Web Design
• 04 Bad Alignment
• 05 Investing in Ignorance
• Exit: On Top of the News

Chapter III: The Exercise of Power 

• Introduction: Doug the Rocket Scientist
• 01 The Society for the Promotion of Goodness
• 02 Celestial Navigation
• 03 The Rev. Swaminathan’s Ashram and Software Institute
• 04 This Is the Way We Would Build a Barn
• 05 Attention to Detail
• Exit: Human Comfort

Chapter IV: The Global Life 

• Introduction: Statisticians from the Maldives
• 01 Managing at a Distance
• 02 Drinking with the Dinosaurs
• 03 Open Borders
• 04 The Digital Jolly Roger
• 05 Where you are from? (with Erin Dumbacher) 
• Exit: Everything is here Wish you were beautiful

Chapter V: Things Not Known 

• Introduction: The Dogs that Came in From the Cold
• 01 Ethical Grocery Control
• 02 Machines in the Garden
• 03 Open Sabotage
• 04 The Data of the Night
• 05 On the Fall of Sparrows
• Exit: Honor Among Thieves

Chapter VI: Spirit of the Future 

• Introduction: Value of Expertise
• 01 Someday You’ll Understand
• 02 Satisfying the Public
• 03 Pay Your Money and Take Your Chances
• 04 The Value of a Good Name
• 05 Working the Crowd
• Exit: The Evolving Present

Epilogue: Uncharted Territory